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Over the last century, our family has grown a lot, and our trainers have become more and more popular. In recent years things have changed, the fashion industry has become one of the most polluting industries on the planet, and time is running out for us.
What has hardly changed since then is the traditional way in which we produce our shoes: by hand, one by one, mostly in La Rioja, just as we did in 1915. Because for us ecology is not an option, it’s been our way of doing things from the beginning.
However, it is time to stop and think about every stage of the process, every detail of the design, production, and transport necessary for a shoe to reach its feet. It's time to make sure we do everything we can to interfere as little as possible with the environment.
That's why this project is a promise, a commitment that we will not stop until we get the best out of ourselves.