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OUR BRAND STORY. UGG® IS A BRAND FOR THOSE WHO REFUSE TO BE DEFINED BY CONVENTION.
Founded in 1978 on the coast of California by an Australian surfer, UGG® is a global
lifestyle brand renowned for its iconic Classic Boot. First worn by Hollywood royalty,
fashion editors, and then the world, UGG® has since expanded beyond the icon to
design footwear, apparel, accessories, and home decor with an uncompromising
attitude toward creativity, quality, and craftsmanship. Bold, provocative, free-spirited,
optimistic, and real, the brand has always celebrated unapologetic individuality and
continues to be embraced globally by those who refuse to be defined by convention
