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It all started in 1996 when Under Armour CEO and founder Kevin Plank created the original performance T-shirt that wicked sweat and regulated body temperature to make athletes cooler, drier, lighter, and better. Since that first T-shirt, Under Armour has grown into the most innovative brand in all of the sports with gear for men, women, and youth. Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without.