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Our performance and casual socks made in the USA start with the world’s finest Merino. Then the best designers and skilled craftsman bring them to life, creating extraordinarily comfortable socks. We’ve been knitting American-made socks since SmartWool started over 20 years ago and our multi-generational sock makers know what it takes to make the best socks. Adventurers. Sock enthusiasts. We love the outdoors and create products that help you enjoy every minute out there.