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Sacha London was started by David Eveas loving gesture towards his Russian grandfather Alexander (Sacha), an immigrant to England (London). By combining those two words SACHA and LONDON, David found his footwear name. In 1968, Sacha London opened its first store. Originality was the premise of the brand. Quality of workmanship was fundamental. In 1988, the firm became 100% Spanish owned and the Spanish design element was integrated. The same people that had been making each Sacha London shoe with such care and dedication now ran the firm with the same level of energy and passion.