The journey of Pitillos began around 1981 in Arnedo, La Rioja, in the screen printing industry of sports footwear until the end of the 80s, technology and new manufacturing systems allowed him to make the leap to the skin and the polyurethane sole.
All its production was exclusively for women. Its main objectives are functionality and comfort when it comes to choosing a design.

In 2003, Ricardo Hernández decided to create a footwear brand for men. It is a natural evolution of the traditional know-how and quality of Pitillos Group now placed at the service of the gentleman.