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In 1774, the German shoemaker Johann Adam Birkenstock had the vision of offering comfortable insoles that promote healthy feet. It laid the foundation of our anatomically shaped footbed insoles. Today, after over 230 years of great innovations, modern footbed insoles fill more and more people with enthusiasm daily. In the 1960s, Birkenstock's introduced its "Fitness sandal", thus answering the needs of an ever-growing number of consumers looking for comfort, quality and a different kind of footwear. By ensuring that the foot is supported properly, these sandals improve the posture of the entire body, which ultimately leads to an improved level of well-being. Many collections were developed to answer the specific needs of its clientele.