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Adidas is a German Company that was founded in 1949 by Adi Dassler. The name Adidas, created by using the first syllable from Adolf Dassler’s first and last names, is also the backronym for ‘‘All Day I Dream About Sport’’. In 1954, the German national soccer team won the World Cup. At that time, the players were wearing Adidas shoes and from that moment, athletes started to trust Adidas. Over time, the brand got internationally famous and dressed many celebrities like Madonna, Freddie Mercury, and Chris Martin. From Adidas point of view, with sport, we have the power to change lives and create durable and positive changes for our society.