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The two founders Carsten Holm and Peter Hildebrandt established WODEN in 2013 because they have a passion for creating quality sneakers with a strong appeal. They wanted to bend the rules and make an old dream come true – the first pure and true Scandinavian Sneaker.
As shoemakers with a strong track record of bringing shoes to the market, they knew that nature and Scandinavian design combined with a sneaker’s DNA and genuine quality at a midmarket price – would be the right platform to bring the WODEN movement to people around the world.
And the rest is history.