The brand is at the heart of the business and encompasses values of time-off, heritage, countryside, Britishness, family and fun, which resonate strongly with our large, growing and loyal customer base. Following great success in the UK, Joules is attracting an ever-increasing international audience, through the development of wholesale accounts in North America and Germany supported by dedicated websites for each market.
Our brand values are reflected through handcrafted product designs, which are recognizable for their distinctive colours, prints, detail, and quality. These designs have successfully stretched across a broad range of product categories, from womenswear to homeware, demonstrating Joules’ relevance to multiple aspects of our customers’ lives.
The business is based in Market Harborough, Leicestershire, where we’ve been since day one. At the HQ you’ll find a talented team of individuals who work across everything from the distinctive, hand-drawn prints you find in every collection through to marketing and distribution. We also have an office in New York to support our growing North American business.